ITA Innovations

ITA Software's history is marked by unprecedented strides in product innovation, many of them industry firsts:

 

    FIRST  to build an airline passenger service and reservations platform entirely from scratch using modern, open technologies that can scale to support airlines of any size. With the latest advancements in merchandising, self-service, and partnerships, ITA's airline platform enables the delivery of a superior end-to-end travel experience through all customer touch points.


 

FIRST to develop and implement an airfare pricing, shopping, and availability management system powerful and scalable enough to support high-volume shopping. With the capability to evaluate every reasonable option without regard to complexity, QPX™ fundamentally shifted the dynamics of online airfare shopping.

 

   



 


FIRST
to create an intuitive and comprehensive user interface, known as Matrix. The interface has proven so popular that other travel websites have adopted its design and search features.

   



 


FIRST
to develop dynamic calculation of availability. Processing more than one million queries per second, DACS® is a completely new way to store, calculate, and distribute seat availability and flight schedule data. DACS put an end to the high cost of airfare querying.

   



 


FIRST
to implement a new air shopping system that converts revenue seats into mileage currency. The system manages cost and demand with unprecedented ease. Loyalty customers, once limited to a handful of seating options, can now choose any seat on the aircraft, including business and first class.

   



 


FIRST
to bring shopping capabilities to reprice and reissue transactions. With ReShop™, travelers and agents can easily compare new itineraries with existing ones, dramatically minimizing time, cost, and errors. A single search reveals the best alternative, be it for partially flown or wholly unflown tickets.