“QPX Reward Shopping lets us come up with creative ways to optimize mileage burn while giving our customers greater options and convenience." 

John Slater,
MD Distribution and Planning and Electronic Commerce, Continental Airlines

In 2004, Continental debuted QPX Reward Shopping, replacing a frustrating and time-consuming booking process with a simple and intuitive self-service experience. Customer approval surpassed expectations, and within the first year, Continental realized a 66% increase in online reward redemptions. This allowed Continental to reassign call center representatives to more revenue-generating tasks, which led to significant and sustainable cost savings. 

Continental continues to innovate with ITA by using QPX’s advanced functionality to enhance its online reward shopping offering. The addition of multiple-partner reward shopping lets Continental’s customers shop, check availability, and use partner reward miles in addition to Continental miles. It gives customers more travel options, ease, and convenience, which ultimately increases customer satisfaction and spend. 

Letting customers choose from multiple partner reward miles sets Continental apart from other airlines who offer automated reward redemption. Furthermore, it drives ancillary revenue from the sale of partner tickets and contributes to optimal mileage burn.