“We have a goal of being simple, flexible, and transparent with our fare structure.  ITA Software's QPX enabled us to realize that goal."

Steve Jarvis,
VP Sales and Customer Experience, Alaska Airlines

All travelers are not created equal. While some demand the absolute lowest fare, many gladly pay a premium for additional amenities and flexibility. By exploiting QPX's upsell capability, Alaska Airlines now presents customers with a range of options – not just the cheapest. This has contributed to a rise in website yield.

QPX produces a rich, configurable result set. Accordingly, our airline customers’ websites feature concise, comprehensive displays tailored to both the airline and, sometimes, the individual traveler. For example, Alaska Airlines populates a complete matrix of travel options – ranging from the least expensive to full fare and first class offerings – with a single QPX query. When website users see the value they can get for higher fares, they often “trade up.”