Direct Sales Revenues Increase as Alitalia Offers Search Flexibility
Alitalia launched QPX™ in 2004 and witnessed a 226% jump in internet sales within the first month of implementation. By March 2007, worldwide internet sales reached 12.6% of total Alitalia sales. Key to Alitalia’s sustained internet growth are the advanced shopping capabilities it offers through its partnership with ITA Software.
One such advanced shopping feature is flexible date shopping. QPX allows Alitalia to perform a comprehensive, availability-checked search across any range of dates. Some of our customers choose ±1 day, some choose 30 days. Alitalia prefers a 21 day flexible search, returned within a clear and intuitive calendar display. They’ve been able to successfully apply flexible date shopping with reward and revenue tickets, improving the overall shopping experience and driving direct sales.
|
|
"Using flexible date search from within our Special Offers section has led to a significant increase between the ratio of visits and tickets."
Bruno Magnani
Head of Web Sales, Alitalia
About Alitalia
Alitalia, a leader in supporting the environment, solidarity, and culture globally, has been flying passengers and cargo all over the world since 1947. A member of SkyTeam, the airline serves 51 countries with over 2800 flights per week.
> www.alitalia.com
Case Study Booklet
QPX™ for Airlines Brochure
 |
