Aeroplan Case Study

ITA Software and Aeroplan Take Air Reward Shopping to New Heights 

Aeroplan is Canada’s premier loyalty marketing company and a pioneer in dynamic reward redemption. ITA Software is a leader in airfare pricing and shopping. Together they give Aeroplan members the most comprehensive and accurate airfare information available while improving the overall ClassicPlus Flight Rewards shopping experience. And, because a single implementation of QPX™ supports multiple channels, Aeroplan is able to cost-effectively ensure consistent levels of superior service are maintained across its website and contact center.

By utilizing ITA Software’s robust, flexible airline shopping technology, Aeroplan is the first to offer real-time access to Air Canada's entire airline inventory. ITA and Aeroplan developed a way to convert revenue seats into mileage currency, which provides optimal cost and demand management while giving Aeroplan members access to all unsold Air Canada seats, including business class.

Aeroplan is a true innovator with regard to customer loyalty and travel rewards. Travelers believe so -- Aeroplan issues one reward ticket approximately every 22 seconds on average. Industry peers believe so too -- Aeroplan earned the FFP Silver in the 2007 FFP Innovation Awards for which airline loyalty managers recognize the best in their field.

 

Multiple Destination
Reward Shopping

(click image to enlarge)

 

Revenue Pricing Converted
to Mileage Currency

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"ITA Software's cutting-edge technology and industry expertise have helped us revolutionize the way air rewards are offered to our members."

Andre Hebert
VP Technology & Business, Aeroplan
 




About Aeroplan
Aeroplan has over 60 commercial partners, representing over 100 brands, with whom members can accumulate Aeroplan Miles. Aeroplan is Canada’s premier loyalty marketing company and among the top loyalty programs in North America.

> www.aeroplan.com



Case Study Booklet



QPX™ for Airlines Brochure


Reward Shopping Brochure