Marketing at ITA Software

ITA Software is an ideal environment to showcase your creative and strategic marketing skills. Combining the high energy of an innovative software company in Cambridge with the allure of the global travel and airline industry makes for a rewarding marketing career. At ITA Software, you will work with multiple departments and functions to provide strategic marketing direction, support the company’s brand image, and reinforce strong industry relationships through creation of product plans, collateral, promotional events, messaging, advertising campaigns, webinars, social media, and public relations activities.
 

Product Marketing

ITA Software invests heavily in R&D and is known for continuing to innovate with new products and features. It’s the responsibility of the Product Marketing team to identify and define products that offer the most value to the market. This team develops pricing strategies and models, conducts market opportunity analyses, competitive benchmarking, and commercial evaluation of new product ideas, and tracks trends and developments in the market.  

Promotional Events and Tradeshows

To maintain its position as a thought leader in the travel technology space, the Corporate Communications team coordinates speaking opportunities, sponsorships, and exhibits for more than 30 events each year. Type of events include: industry conferences, MIT workshops, community relation events, airline industry working sessions, user conferences, and unique recruiting events like Battle of the Bands. ITA also hosts thought-provoking webinars like the upcoming “Drive Savings with Advanced Airfare Search” webinar co-hosted with ITA customer, Rearden Commerce.

Product Collateral and Advertising

Corporate Communications manages conceptual development, design, and execution of all corporate, product, and recruiting ad campaigns in house. At ITA Software, you have the opportunity to use your creative writing and design skills to create product and recruiting collateral and advertising for web, print, and outdoor billboards. Two of the recent recruiting ad campaigns that created a lot of buzz utilized Boston public transportation and billboards in high traffic areas.

Public Relations

Corporate Communications is responsible for building strong brand awareness with customers, prospects, partners, and employees. The team also maintains relationships with industry influencers, analysts, and members of the media. These positive perceptions and relationships have led to many awards like the 2010 Top 10 Innovative Transportation Companies by Fast Company, and significant positive media coverage. Check out our News & Events page to read coverage in Fast Company, The New York Times, and Wired, among others.