Marketing Analysis and Strategy for Novel Semantic Web Technologies

ITA has sponsored an internal research project combining innovations in web-scraping, data integration, and the Semantic Web. This effort has proven its technical feasibility and is now seeking a business strategist to develop the business model and marketing strategy for a novel public website.

Responsibilities:

Market Research and Competitive Intelligence

• Develop a thorough understanding of the Semantic Web space, its evolution, its players, and its potential business models.
• Implement a process for constant monitoring of markets, metrics, and trends that may affect product development requirements.
• Evaluate business and technology partnership opportunities. Drive negotiations with prospective partners.

Revenue Planning

• Develop revenue models to maximize product profitability, including but not limited to advertising-supported web pages, commissions and affiliate programs, subscription services, “pro” accounts, and corporate Intranet installations.
• Develop pilot programs to evaluate the potential of alternative models.
• Evaluate external market data (demand trends, industry dynamics and competitive information) as well as internal company data to quantify revenue estimates.
• Set pricing for products and/or services.
• Develop revenue projections based on market research.
• Attend industry trade shows, conferences and meetings.

Qualifications:

• Experience with high-volume, revenue-generating public websites.
• Experience with Semantic Web, Web 3.0, web search, or social networking concepts desirable.

Special Knowledge/Skills Required:

• Ability to solve business and market related problems with innovation. Superior business case modeling skills.
• Insights into markets and customers.
• Strong interpersonal skills and communication skills (written & verbal). Able to communicate effectively at all levels of the organization.
• Strong quantitative and financial skills.
• Results-oriented.

Additional Requirements:
• Please answer the following questions:
Do you have airline or related travel industry account management experience? Yes or No

In a recent position, have you interacted with C-level executives on a regular basis? Yes or No

Do you have experience supporting the negotiation of significant commercial agreements with named accounts? Yes or No

Are you a self -started capable of working remotely? Yes or No

How to Apply
If you are interested in this position, please send your resume to us via this link. An ITA Software recruiter will review your qualifications and contact you if there is a fit with our needs.

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