ITA Software by Google is a leading provider of innovative solutions for the travel industry
In the mid-nineties, a group of MIT computer scientists took aim at a complex computing challenge that had plagued the travel industry for three decades: how to quickly, consistently and accurately identify the best available airfares without relying on high-cost, low-efficiency mainframe computers. The results of their work was a revolutionary airfare pricing & shopping engine called QPX. The beta version of QPX was first introduced to the public in November 1999, and Orbitz became the first customer in 2001.
On April 12, 2011, Google acquired ITA Software, and shortly thereafter launched Google Flight Search, an incredibly fast and easy way to search and plan travel.
Today, ITA technology continues to be used by some of the world's most successful travel companies -- to help them innovate, expand their business and improve customer service. ITA technology also integrates across many Google properties such as Search, Maps, Now Cards and Wallet.